Smart Energy

A snip from a marketing profs email; they’ll charge you to learn more about this. I won’t: call or email me for more information.

Video is a fresh, dynamic, and increasingly essential way for you to reach your customers.

* Visitors who view online product videos are 95% likelier to buy than visitors who do not view the videos. (Internet Retailer, April 2010)

* Video increases the likelihood of a front-page Google search result by 53x with proper page optimization. (Forrester, January 2010)

* A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. (Forrester, January 2009)

Newsrooms are snarling nests of obsessive-compulsive disorder, with reporters staring at Twitter tickers with breath-baited for, well, these days, entire minutes at a time, waiting for something to change. For something to happen. And when something happens, like, say, one dopeware co.’s OS out hyphenates another’s in the mobile environment, that’s news. Even if the facts are wrong.

I only point out this obvious fact because everyone already knows it’s an ongoing problem with, for instance, the reporting about government, economics, personal relationships, cooking, and, now, in case you were worried that technology reporting has been  somehow lagging in its duty to shag your brain with utter nonsense on a daily basis, there comes this end-of-a-24-hour-news-cycle headline:

Android Browser Faster Than iPhone In Flawed Study Read the rest of this entry »

I produced this video tour of the Horticulture and Landscape Architecture Garden at Washington State University. It’s a cool garden, and I love it that I was able to give two interns work on this piece.